If you're looking for an effective way to promote your business, consider one of the many facility advertising and sponsorship opportunities available through the Town of Whitby.
Facility advertising
Facility advertising lets your business reach a wide audience of local consumers at recreation complexes and sports arenas. Advertising space is available at the following locations.
Iroquois Park Sports Centre
|
|
The Iroquois Park Sports Centre (IPSC) in the Town of Whitby is Canada's largest municipally owned and operated recreation facility. As an advertiser or sponsor at the IPSC, you gain high visibility to crowds of sports enthusiasts throughout the year.
Visitor profile
|
|
Iroquois Park Sports Centre welcomes more than 2.2 million visitors annually – more than the Toronto Zoo, Royal Ontario Museum and Art Gallery of Ontario.
IPSC visitors fall into these demographics:
- Families with children aged 5 to 15 years
- Average household income is 148% of national average
- Average educational achievement is 116% of national average
- 41% are adults
- 59% are youth
|
Facilities
|
|
The facilities inside the IPSC include the following:
- Six arenas, including a large stadium arena
- Two pools
- Fully licensed restaurant and food court
- Banquet and meeting rooms
- Pro shop
- Elite athletic training facilities
The largest arena, Scotiabank Rink 1, seats 2,500 people and is home to the Whitby Dunlops, Whitby Fury, Brooklin Redmen and Whitby Warriors. Arena 1 also hosts NHL alumni games, figure skating shows, tournament championships and other high profile events.
The facilities outside the IPSC include the following:
- Six illuminated tennis courts
- Three illuminated tournament-quality baseball diamonds
- Two unlit ball diamonds
- One illuminated tournament-quality soccer pitch.
Visit arenas for more information about Iroquois Park Sports Centre's amenities.
|
Assets
Arena naming rights
|
|
Arena naming rights give sponsors a unique advertising option with exclusive access to in-ice logos, full Zamboni wraps, entrance door graphic wraps and more. Check the following list for arena naming availability:
- Scotiabank Rink 1
- Whitby Orthodontics Arena 2
- Owasco Arena 3
- Okanagan Hockey Arena 4
- CUPE 53 Whitby Arena 5
- Arena 6 - Naming Rights Available
Zamboni wraps and in-ice logos
Zamboni wraps and in-ice logos are sold as part of an arena-naming package. The Zamboni can accommodate full-wrap graphics with some conditions.
In-ice logos are the most prestigious arena branding, offering high visibility and viewer retention. Logo placements include centre ice and the neutral zones of all six rinks.
Contact us for more information about arena naming rights.
|
Illuminated signs
|
|
The following facilities have illuminated ad space:
Illuminated ad space by arena
| Arena | Available illuminated sign space |
|---|
|
Scotiabank Rink 1
|
Scoreboard wall
Concourse level
|
|
Whitby Orthodontics Arena 2
|
Signs visible from the food court and lobby
|
|
Owasco Arena 3
|
Scoreboard wall
Signs visible from the lobby and food court
Signs visible from Whitby Sports Hall of Fame corridor
|
|
Okanagan Hockey Arena 4
|
Scoreboard wall
Signs visible from the lobby and grandstand
|
|
Arena 5 and Desjardins Arena 6
|
Scoreboard and clocks
Above players' boxes
Signs visible to the elite training facility
|
|
Rinkboards
|
|
Rinkboards are ice-level panels that are always in sight of spectators. They are available on all six IPSC rinks. Each panel measures 30 inches high by 96 inches wide.
|
HD Screens - lobby and food court advertising
|
|
Over 2.2 million visitors pass through the IPSC lobby and food court each year. Three strategically placed 42-inch HD screens offer an affordable and effective way to place your television commercial in front of visitors.
|
|
Luther Vipond Memorial Arena
|
|
The Town of Whitby Luther Vipond Memorial Arena hosts year-round activities, including hockey, skating, lacrosse, trade shows and more. Located in the Village of Brooklin, the arena has advertising and sponsorship opportunities available to help your business reach local consumers.
Visitor profile
|
|
Brooklin is a community of over 20,000 people located north of the urban area of Whitby. The population has grown steadily since the early 1990s with the addition of thousands of new homes.
|
Assets
Illuminated signs
|
|
The arena has advertising space available on 4 ft. by 14 ft. illuminated signs located in prime viewing area across from the spectator stands and above the player benches.
|
Rinkboard ads
|
|
Several 30-inch by 96-inch rinkboard ads are available to promote your business and provide high visibility to spectators.
|
|
McKinney Centre
|
|
McKinney Centre in the Town of Whitby features three arenas, including two tournament-sized hockey rinks and one of the few specialized figure skating rinks in Canada.
As the home of year-round precision and figure skating, the sunken ice surface of the figure skating arena offers a unique viewing experience, as well as a premium sound system and heated bleacher-style seating for 300 people.
Visitor profile
|
|
The McKinney Centre welcomes 1.7 million visitors annually and approximately 15,400 people each week.
Visitors fall into these demographics:
- Families with children aged 5 to 15 years
- 41% are adults with above-average household income and education
- 59% are youth
|
Assets
Arena naming rights
|
|
Arena naming rights give sponsors a unique advertising option with exclusive access to in-ice logos, full Zamboni wraps, entrance door graphic wraps and more. Check the following list for arena naming availability:
- Bollock's Arena 1
- Thermo Fisher Scientific Arena 2
- Whitby Toyota Arena 3
Zamboni wraps and in-ice logos
Zamboni wraps and in-ice logos are sold as part of an arena-naming package. The Zamboni can accommodate full-wrap graphics with some conditions. In-ice logos are the most prestigious arena branding, offering high visibility and viewer retention. Logo placements include centre ice and the neutral zones of all six rinks.
Contact us for more information about arena naming rights.
|
Youth room naming rights
|
|
The McKinney Youth Room is currently sponsored by Booster Juice.
|
Illuminated signs
|
|
The following areas have illuminated ad space available:
Illuminated ad space by location
| Location | Available sign space |
|---|
|
Lobby and food court
|
4 ft. by 6 ft. illuminated sign in the lobby
3 ft. by 4 ft. animated motion display message
|
|
Arenas 1, 2 and 3
|
8 ft. by 16 ft. illuminated signs
|
|
Rinkboards
|
|
Rinkboards are ice-level panels that are always in sight of spectators. They are available in arenas 1 and 2. Each panel measures 30 inches high by 96 inches wide.
Premium locations include:
- Home or visitors players' box
- Penalty box
- By the goals
|
HDTV - Lobby digital ads
|
|
Over 1.7 million visitors pass through the McKinney Centre lobby each year. Display a 30-second video or static ad on the HDTV to promote your message to a high volume of people.
|
|
Whitby Civic Recreation Complex
|
|
The Town of Whitby Civic Recreation Complex is a bright, open-concept environment with a fully accredited Health Club that offers state-of-the-art cardio and conditioning equipment, two recreational pools and fitness programs for all levels. A trusted municipal facility, the Complex features up-to-date equipment, professional and fully certified staff, saunas and top-notch amenities.
Advertise your business at the Complex to reach a captive audience of active, health-conscious adults.
Visitor profile
|
|
Over 560,000 members and guests flow through the main lobby of the Complex. Health club members tend to be adults aged 18+ with above-average household income and education.
|
Assets
Illuminated signs
|
|
The following areas have illuminated ad space available:
Illuminated ad space by location
| Location | Available sign space |
|---|
|
Main lobby
|
4 ft. by 6 ft. illuminated sign
|
|
Lower lobby
|
Visible from both the upper and lower levels
|
|
Health club
|
4 ft. by 8 ft. illuminated sign
|
|
Fitness studio
|
Two, 3 ft. by 6 ft. illuminated signs
|
|
|
Contact us to learn more about these advertising opportunities.
Sponsorship opportunities
Sponsoring Town-hosted special events and activities is another great way to promote your business while making a positive difference in the community.
Event sponsorships
Being an event sponsor gives you immediate access to thousands of consumers. Additional advertising opportunities may include:
- Radio, TV or print ads
- On-site booth displays
- Signage and announcements
- Logos on posters, flyers and promotional materials
- Hosting opportunities or VIP treatment
Become a sponsor at one of our annual events. Sponsorship levels, fees and benefits vary depending on the event. Contact us for availability.
Public skate and swim sponsorships
Your company can support the community by sponsoring a fun, free public skate or swim. Contact us to book your sponsored skate or swim date.
All sponsorships include the following:
- Promotion in the Town's online events calendar
- Digital advertising on the Town's Community Centre's lobby TV
- Mention on the Town's Social media outlets with the sponsor tagged
- Inclusion in the Upcoming Events section of Whitby This Week
Sponsorship fees include the cost of lifeguards or skate patrol and required insurance. Contact us to learn more about Public Skate and Swim Sponsorships.
Sponsored skates and swims are open to the public. Learn more about private ice rentals and facility rentals.
Contact us
Complete the advertising and sponsorships contact form to request more information or email us to book your ad space.
