At 1855 Whitby, a revolution in shift management is taking place, all thanks to ShiftLink. Founded by Julie Adams and her business partner, Richard Bicknell, ShiftLink has reshaped how healthcare and social services organizations handle shift management.

The inception of ShiftLink dates back to 2017 when Julie, a seasoned healthcare leader with 15 years of experience, reached a tipping point with the cumbersome nature of shift management. Frustration turned into determination, and alongside her partners Richard Bicknell, and Chief Technology Officer, Justin Kostek, Julie created ShiftLink—a platform engineered to streamline the process of filling open shifts:

ShiftLink was our answer to the chaos of manual shift filling. The idea was simple yet powerful; We wanted to make shift management quick and effortless.

Julie Adams, Co-Founder, ShiftLink

With ShiftLink's user-friendly portal, scheduling teams now glide through the process of posting shift opportunities. Qualified and available workers seamlessly accept these shifts with a click, bidding farewell to the laborious days of endless phone calls and paperwork.

The ripple effect of ShiftLink's efficiency has been swift and profound. Hospitals, homeless shelters, and domestic abuse shelters were among the first to eagerly embrace this novel approach to managing shifts. The platform's reputation soared as it transcended borders, stepping confidently into the fiercely competitive US market. Institutions in Durham Region using ShiftLink include Denise House, Victim Services of Durham Region, and Herizon House. Additionally, Northumberland Hills Hospital, Unity Health and Oak Valley Health have sung praises for the platform's effectiveness, applauding the remarkable reductions in shift filling times; tasks that once took 45 minutes now can now be done in under two minutes, all thanks to ShiftLink's innovative approach:

Our goal is to empower healthcare providers to prioritize what truly matters —caring for their patients and delivering quality care.

Julie Adams, Co-Founder, ShiftLink

One of ShiftLinks’ most recent successes is an innovative collaboration with Durham College's AI Hub. ShiftLink and The AI Hub worked together to create Crystal Ball—an AI-powered module offering scheduling managers key insights into staff routines and behaviors. This groundbreaking tool not only optimized shift filling but also elevated the landscape of customer service delivery:

Working in Whitby has allowed us to partner with Durham College, one of Durham Region’s post-secondary institutions. It was a great experience working with Durham College’s AI Hub to create Crystal Ball and further expand upon our value proposition.

Julie Adams, Co-Founder, ShiftLink

With an unwavering focus on revolutionizing shift management, ShiftLink equips frontline care and scheduling teams with the essential tools to streamline operations and deliver exceptional service. As ShiftLink continues to expand their reach and enhance their offerings, they remain committed to empowering healthcare providers, optimizing operations, and delivering exceptional service. ShiftLink stands as a testament to the transformative power of innovation and technology, happening right here in Whitby.

To learn more about ShiftLink, visit their website. 

Written by Sanjida Islam
M. Mgt, Trent University

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