Economic Development News and Updates - May 2025

Each month, Whitby’s Economic Development team shares the latest business news, opportunities, and success stories from across our community. From new investments and local spotlights to events and resources, discover how we're building a vibrant and resilient economy in Whitby.

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Crave Doughnuts: Where Passion Meets Pastry

Crave Doughnuts, located at 102 Lupin Drive in Whitby, has become a local favourite thanks to its one-of-a-kind, handcrafted doughnuts and strong ties to the community. Founded by doughnut lovers Nicole Morais and Jeremy Black, Crave's story is one of passion, perseverance, and a deep appreciation for the place they call home.

Crave was born in March 2018, with Nicole and Jeremy initially working out of a rented bakery space in Ajax. In those early days, they were making between 1,000 and 1,500...

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Whitby Moves to Strengthen Procurement Rules to Support Canadian and Local Businesses Amid Tariffs

The Town of Whitby is actively taking steps to navigate and minimize the impacts of U.S. imposed tariffs on Canadian and local businesses. 

Last night (April 14), Whitby Town Council unanimously supported amendments to the Town’s procurement by-law, which will go to Regular Council for approval on April 28. The updates to the by-law prioritize the purchase of goods and services from Canadian suppliers whenever possible and restricts U.S. businesses from bidding on Town contracts. The changes build...

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Cedar Tree Therapy: Supporting Mental Wellness in Whitby and Beyond

Cedar Tree Therapy, located in the heart of Brooklin at 28 Princess Street, Unit #102, was founded with a clear and compassionate mission: to make mental health care more accessible, timely, and supportive. For founder and Occupational Therapist, Dana Etherington, creating a space where individuals could easily access the help they need was a personal and professional priority:

My motivation for creating Cedar Tree Therapy was to make accessing mental health care straightforward and timely. I...

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Town of Whitby Actively Working to Navigate Tariffs

The Town of Whitby is actively working with its partners to navigate the impacts of U.S. imposed tariffs, protect the local economy, and keep jobs.

Businesses and residents are encouraged to visit the Town’s new Tariffs webpage to learn more about:

• Whitby’s response to tariffs,
• available funding and supports for impacted businesses, and
• how residents can help support impacted businesses and identify Products of Canada (made in Canada by Canadians) and Made in Canada goods (more than half of the costs...

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