Make Every Customer Interaction Count: Join Us for Fine Pairings
As part of Whitby Local Business Week (June 22–26, 2026), the Town of Whitby invites you to attend Fine Pairings, a dynamic session designed to help local businesses elevate how they connect with customers—featuring insights from customer experience expert Chris Gillis and hosted at Town Brewery's New Downtown Location. In today’s competitive landscape, great products and services aren’t always enough. The businesses that stand out are those creating intentional, memorable experiences at every touchpoint. Fine Pairings will show you how.
Fine Pairings is an engaging and interactive session focused on the art and strategy of curating exceptional customer experiences. Guided by Chris Gillis, Manager of Applied Research Business Development at the Durham College Centre for Craft Beverage Innovation, attendees will explore how to thoughtfully align service, branding, and environment to create meaningful and lasting impressions.
Through real-world examples and practical insights, you’ll learn how small, intentional changes can significantly impact customer satisfaction, loyalty, and word-of-mouth.
Who Should Attend?
Fine Pairings is ideal for anyone looking to strengthen how they engage with customers, including:
- Small business owners and entrepreneurs
- Retailers and hospitality operators
- Service-based businesses
- Marketing and customer experience professionals
- Startups building their customer experience from the ground up
What You’ll Get Out of It
By attending Fine Pairings, you will:
- Gain practical strategies to improve your customer journey
- Learn how to differentiate your business through experience—not just products or price
- Discover ways to create intentional, memorable interactions
- Hear expert insights from Chris Gillis on what makes customer experiences truly resonate
- Connect with local business peers and share ideas and best practices
You’ll leave with actionable tools and fresh inspiration you can immediately apply to strengthen customer relationships and grow your business.
Why You Shouldn’t Miss It
Fine Pairings goes beyond traditional networking—it’s a thoughtfully curated experience designed to help you think differently about how your business shows up for customers. With guidance from Chris Gillis and collaboration among fellow business owners, this session offers real value you can take back and implement right away.
Save Your Spot
Don’t miss this opportunity to learn, connect, and elevate your business during Whitby Local Business Week.
Date: Thursday, June 25 from 5 - 8 p.m.
Location: New Town Brewery Location (244 Brock St. S)
Register today and start creating customer experiences that keep people coming back.
Subscribe Today!
