Advertising and Sponsorship Opportunities

The Town of Whitby Iroquois Park Sports Centre hosts year-round activities, including hockey, skating, lacrosse, trade shows and more. Located in the Village of Brooklin, the arena has advertising and sponsorship opportunities available to help your business reach local consumers.

Facility Features located in Iroquois Park Sports Centre

• 6 arenas, including a large stadium arena
• 25- metre, deep water swimming pool and a wading pool
• 6 illuminated tennis courts
• Two baseball diamonds
• 1 lit soccer field
• 400-seat licensed restaurant
• Full-service pro shop
• Children’s playground
• Parking to accommodate 750 vehicles
• Banquet and meeting rooms
• Facility administration office
• Elite athletic training facilities

Programming, Tournaments and Festivals

• Ontario Lacrosse Festival (OLA)
• Silver Stick Tournament
• Highway of Heroes
• Food Truck Frenzy

 Iroquois Park Sports Centre is proudly home to

• Brooklin Lacrosse Club - Sr. A
• Brooklin Merchants Lacrosse - Sr. B
• Whitby Wildcats
• Whitby Jr. Wolves
• Whitby Dolphins
• Whitby Warriors

Annual Rates

Rinkboards

Rinkboards are ice-level panels that are always in sight of spectators. They are available on all six IPSC rinks. Each panel measures 30 inches high by 96 inches wide.

Size and Pricing: 30” x 96” $1,500 

20 Second Digital Ads

Over 2.2 million visitors pass through the IPSC lobby and food court each year. Three strategically placed 42-inch HD screens offer an affordable and effective way to place your television commercial in front of visitors.

Size and Pricing: 65” HD TV $2,100 (Main Lobby) 

Backlit Signs

Size and Pricing:

• 4’ x 6’ $5,000 (Main lobby)
• 4’ x 6’ $2,500 (Arena 1)
• 4’ x 12’ $4,000 (Arena 1)
• 8’ x 16’ $4,000 (Arenas 2, 3, 4, 5, 6)

Arena Naming Rights

This opportunity give sponsors a unique advertising option with exclusive access to in-ice logos, full Zamboni wraps, entrance door graphic wraps and more. Thank you to our Naming Rights Sponsors:

• Arena 1 Naming Rights Available
• Whitby Orthodontics Arena 2
• Owasco Arena 3
• Okanagan Hockey Arena 4
• CUPE 53 Whitby Arena 5
• Booster Juice Arena 6

Zamboni Wraps and In-Ice Logos

Zamboni wraps and in-ice logos are sold as part of an arena-naming package. The Zamboni can accommodate full-wrap graphics with some conditions.

In-ice logos are the most prestigious arena branding, offering high visibility and viewer retention. Logo placements include centre ice and the neutral zones of all six rinks.

The McKinney Centre is a 9,700 square metre, $12.5 million arena complex with 3 ice pads and sees almost 2 million visitors annually. Two arenas have bleacher-style seating for 300 spectators, changing rooms, shower facilities and service entrances. Borderless Figure Skating Arena located on Arena 3. Visitors are welcomed to the arena through a bright lobby and reception area. Meeting rooms are available to rent along with a Youth Room situated on the second floor. 

Facility Features located in the McKinney Centre

• 2 arenas
• 1 board-less figure skating surface with sound room, mirrors and spectator seating
• Several meeting rooms
• Booster Juice Youth Room open to Whitby youth 12-18 years of age
• Barrier free playground
• Lit tennis courts
• Skateboard park

Programming, Tournaments and Festivals

• Durham Home Show
• Whitby’s Annual Youth Fair
• Skate Canada Provincials
• Ontario Lacrosse Festival (OLA)
• Silver Stick Tournament
• Whitby Girls Tournament
• Highway of Heroes
• Adult Lacrosse Leagues - Junior “C”
• Minor Youth Lacrosse Leagues and Tournaments
• Ball Hockey Leagues
• Summer Camps
• Church Group Events such as Ramadan
• School Events such as Durham Wrestling Competition
• Preschool, Youth and Seniors Programs
• Youth Room open 6 days a week
• Playground Program
• Evolve Skateboard Camp

Annual Rates

Rinkboards

Rinkboards are ice-level panels that are always in sight of spectators. They are available in arenas 1 and 2. Each panel measures 30 inches high by 96 inches wide. 

Premium locations include:

• Home or visitors’ players' box
• Penalty box
• By the goals

Sizing and Pricing: 30” x 96” $1,000 (Arenas 1, 2)

20 Second Digital Ads

Over 1.7 million visitors pass through the McKinney Centre lobby each year. Display a 30-second video or static ad on the HDTV to promote your message to a high volume of people. 

Sizing and Pricing: 65” HD TV $2,100 (Main Lobby)

Backlit Signs 

The following areas have illuminated ad space available:

Sizing and Pricing:

• 4’ x 6’ $2,500 (Main lobby)
• 8’ x 16’ $4,000 (Arena 1, 2, 3)

Arena Naming Rights

Arena naming rights give sponsors a unique advertising option with exclusive access to in-ice logos, full Zamboni wraps, entrance door graphic wraps and more. Thank you to our Naming Rights Sponsors:  

• Canadian Tire Whitby Arena 1
• Thermo Fisher Scientific Arena 2
• Whitby Toyota Arena 3

Zamboni Wraps and In-Ice Logos

Zamboni wraps and in-ice logos are sold as part of an arena-naming package. The Zamboni can accommodate full-wrap graphics with some conditions. In-ice logos are the most prestigious arena branding, offering high visibility and viewer retention. Logo placements include centre ice and the neutral zones of all six rinks.

Youth Room Naming Rights

The McKinney Youth Room is currently sponsored by Booster Juice.
Brooklin Community Centre and Youth Room is available to sponsor.

The Town of Whitby Civic Recreation Complex is a bright, open-concept environment with a fully accredited Health Club that offers state-of-the-art cardio and conditioning equipment, two recreational pools and fitness programs for all levels. A trusted municipal facility, the Complex features up-to-date equipment, professional and fully certified staff, saunas and top-notch amenities.

Advertise your business at the Complex to reach a captive audience of active, health-conscious adults.

Visitor Profile

Over 560,000 members and guests flow through the main lobby of the Complex. Health club members tend to be adults aged 18+ with above-average household income and education.

Backlit Signs

The Brooklin Community Centre and Library is Whitby’s newest recreation facility, which opened in November 2010. The 3,716 square metre, two-storey building includes a seniors’ activity room, youth centre, dedicated pre-school program space, gymnasium, craft room, multi-purpose banquet room, meeting rooms, and a branch library. The centre offers a variety of recreational and educational programming. The Brooklin Community Centre and Library sees more than 220,000 visits annually!

Facility Features located in the Brooklin Community Centre and Library

• Two-storey building
• Seniors’ activity room
• Youth Room
• Dedicated pre-school program space
• Gymnasium
• Craft room
• Multi-purpose room
• Meeting rooms
• Branch Library
• Offers a variety of recreational and educational programming

Visitations per year

• 7,500 registrations annually translating to 60,000 visitations annually from registrants.
• Library visits: 136,000 annually
• Youth Room visits: 9,000
• Rentals: 1,000+
• Birthday Parties: 5,000
• Drop-In Sports: 5,000

Annual Rates

20 Second Digital Ads

We have two strategically placed 42-inch HD screens, which offer an affordable and effective way to place your television commercial in front of visitors.

Size and Pricing: 65” HD TV $2,100 (Main Lobby)

Luther Vipond Memorial Arena is located at 67 Winchester Road East in Brooklin. Brooklin is a community of over 20,000 people located north of the urban area of Whitby. The population has grown steadily since the early 1990s with the addition of thousands of new homes. Luther Vipond Memorial Arena sees more than 80-thousand visitors annually and hosts year-round activities, including hockey, skating, lacrosse, trade shows and more!

Facility Features located in Luther Vipond Memorial Arena

• 1 arena
• Surrounding park
• Lit baseball diamonds
• Children’s playground
• Tennis courts
• Skateboard park
• Fairgrounds 

Annual Rates

Rinkboards

30-inch by 96-inch rink board ads are available to promote your business and provide high visibility to spectators.

Size and Pricing: 30” x 9 6” $750 (Arena 1)

Backlit Signs 

The arena has advertising space available on 4 ft. by 14 ft. illuminated signs located in prime viewing area across from the spectator stands and above the player benches.

Size and Pricing: 4’ x 14’ $2,500 (Arena 1)