
What started as a side hustle during the pandemic turned into the unimaginable for BreadChubby – also known as Jonathan Walsh – who now has his own small batch, sourdough bakery in Whitby.
Jonathan got his start baking out of his home, two loaves at a time, then quickly connected with a local bakery in Ajax and rented space to expand bread production from two loaves in Dutch ovens to four, then eight, then up to 16 loaves at a time.
In the early days of the business, Jonathan was baking as much as possible early in the mornings and still working two jobs.
“People were very responsive to the taste of real bread with simple ingredients Flour, water, and salt. " I was always selling out or simply not able to produce enough bread for the demand that was there. That’s when I thought about expanding and getting my own place,” he says.
With the help of a fellow small business owner and friend Benito, Jonathan found a location at 1121 Dundas St. in Whitby, unit BB5 at the back of the plaza.
With the new space, he was able to start baking significantly more and expanding his retail reach. “Really, it was all word-of-mouth,” he says. “People were loving the sourdough bread -- they would tell their friends, and they would come in. The whole sourdough bread craze just took off, and I responded with a top-quality bread.”
For the first year at the Whitby bakery, Jonathan worked alone, putting in long days that started at 3 a.m. and went until 5 or 6 p.m. Now in his second year at the location, he has several staff, and is also expanding the stores and restaurants that carry his sourdough bread and buns, going as far as Markham, the Trading Post in Port Perry, and east to Bowmanville.
He has been able to scale up production without changing the close attention to detail and quality ingredients that BreadChubby is known for. The current BreadChubby product lineup includes classic sourdough and flavours like cheese, pesto, roasted garlic and asiago, jalapeño and cheese, and herb and sun-dried tomato. New sourdough scones are especially popular and regularly sell out.
“It’s been a blessing and Whitby‘s been great,” Jonathan says. “The people have been great, and the support from local businesses has been amazing. I’m so thankful, it’s a great place to be and I’m hoping to stay here for a long, long time and keep feeding people bread.”
Visit BreadChubby in-store Tuesday to Saturday and find them online at breadchubby.com and on social media at facebook.com/breadchubby and Instagram @breadchubby