
Brunch & Co. owner Sarah Pascoal wasn’t always planning to open her own restaurant. While working as a server at Whitby’s Baton Rouge, she learned the ins and outs of the restaurant business. When the pandemic hit, Pascoal saw an opportunity and rented the Baton Rouge kitchen in the mornings when it was not in use, using the space to make to-go breakfast boxes.
“I loved being able to bring joy to people through food during such a challenging time. As we gained more customers, I realized I wanted to do this on a larger scale – I wanted to open my own restaurant,” Pascoal says.
Her father, Carlos, was her inspiration from the get-go. Pascoal has fond memories of her father taking her to Toronto to indulge in a mid-morning meal. When Carlos died unexpectedly, Pascoal found the strength to move forward with her vision of opening a restaurant.
“I found the courage again because I knew deep down, he wanted this for me more than anyone. He was my biggest cheerleader…I know he would have been there every day and I am sure he still is, but in a different way now.”
At Brunch & Co., located at 163 Brock. St. N., Pascoal pays tribute to her late father, with a photo of him and his hat hanging side by side on the wall and a menu item dedicated to him called Carlos’ Special, which includes the classics: bacon, three eggs, and choice of toast.
The menu also features unique dishes, like cannoli-stuffed French toast, lemon blueberry ricotta pancakes, and a jalapeño popper bagel.
Pascoal received funding through the Town of Whitby’s Façade and Sign Grants to revitalize the exterior of the building, as well as funding from the Town’s Interior Heritage Building Grant to remodel the interior.
She was also the recipient of a grant through the My Main Street Local Business Accelerator Program - a data-driven community economic development program focused on revitalizing main streets. The program, funded by FedDev Ontario and overseen by Business Advisory Centre Durham, helped purchase equipment like an industrial-size grill and fridge.
Pascoal attributes much of her success to Whitby’s welcoming and supportive community, noting that residents have a strong shop-local mindset and love to support new businesses, especially in the downtown.
For more information, visit Brunch & Co.’s website and follow the restaurant on Instagram and Facebook.