
Because You Asked is an opportunity to provide helpful context and information about issues the community is asking about. Got a question? Email Jillian Follert at follertj@whitby.ca
Residents often ask me about revitalization of our two downtowns -- and I’m excited to share that both Downtown Whitby and Downtown Brooklin are experiencing tremendous momentum with projects, programs, and events that are helping to bring new life and energy to these historic areas.
In Downtown Whitby, we recently celebrated the opening of Station No. 3 – the largest residential development in the core in more than 30 years.
This milestone is just the beginning. Public consultation has now begun on a major redesign of Brock Street – stretching from the Highway 401 exit all the way north to the CP rail line near Maple Street. Watch for opportunities to have your say this September.
Brock Street has also been designated Whitby’s “Cultural Corridor” in our Culture Plan – a place where arts, heritage, and culture converge. We’re already seeing exciting public art installations along this corridor, including:
- The striking “Molly’s Way” mural on the south side of Station No. 3,
- The Hive, a unique wood sculpture across from the Centennial Building, and
- Welcome Home and Dancing in the Light by Indigenous artist Emily Kewageshig, located in Rotary Centennial Park.
To support local business and preserve heritage character, our Façade Grant Program is helping property owners improve their storefronts – from new signage and paint to restored historic masonry.
In Downtown Brooklin, placemaking has been front and centre. In 2022, we piloted the seasonal closure of Roebuck Street to create a more vibrant and people-friendly space. Thanks to overwhelmingly positive feedback from residents, businesses, and visitors, this is now an annual summer initiative. The space features Muskoka chairs, picnic tables, planters, a foosball table, corn hole boards – and even hand-painted concrete barriers created by local artists.
We know that events are essential to bringing people downtown – and both areas are buzzing with activity this summer.
Events in Downtown Brooklin include Music in the Park on Thursday evenings throughout the summer in Grass Park, and the award-winning Harvest Festival on Sept. 20 from 10 a.m. to 4 p.m.
The inaugural Home Sweet Home Festival took place in Downtown Whitby on July 26, and was a huge success featuring live entertainment, food, vendors, interactive activities, trolly rides – even an Adventure Zone with a 300-foot zipline!
Introducing a new signature event is one of the 62 action items in Whitby’s Community Strategic Plan and I’m thrilled that we delivered on this in such a big way.
The Downtown Whitby BIA also hosts amazing events throughout the year. This month’s events include the Summer Art Series Aug. 9 and 23 from 1 to 3 p.m. each day and a free outdoor movie night Aug. 14 at Celebration Square, 405 Dundas St. W. with giveaways, free popcorn, games, face painting, vendors and more.
Visit https://whitbybia.org/bia-events for details on BIA events.
Looking ahead, Doors Open Whitby will return in 2025, featuring a number of Downtown Whitby locations – and in 2026, the spotlight will shift to Downtown Brooklin.
To support tourism and help residents and visitors explore all our downtowns have to offer, new tear-off tourism maps are now available at Town facilities!
The maps highlight local attractions, businesses, and community spaces. Installations are planned for Downtown Whitby in Fall 2025 and Downtown Brooklin in Spring 2026. The maps will also be available at the new seasonal Visitor Centre pop-up at the Whitby waterfront and in local hotels and motels.
There’s a lot to be proud of – and even more to look forward to – in our downtowns.