McKinney Centre



McKinney Centre features two hockey rinks plus a unique Figure Skating arena.  It's the home of year round precision skating and figure skating. The sunken ice surface of the figure skating arena offers a unique viewing experience as well as a premium sound system, and heated bleacher style seating for 300 people. The two tournament-sized hockey rinks measure 180 feet by 85 feet. Visit arenas for more information about McKinney's amenities. 

Advertising and sponsorship opportunities include rinkboards, illuminated signs, zamboni branding, in-ice logos, customized packages and more.

Visitor Profile

McKinney Centre welcomes 800,000 + visitors annually and approximately 15,400 people each week. The majority of visitors are families with children aged 5 to 15 years. Forty-one percent of visitors are adults with above average household income and educational attainment, while 59% are youth.


Hockey Game with Rinkboard Signs in the Background

Rinkboards are ice-level panels that are always in sight and right in the line of action.

  • Rinkboards are available in hockey arenas 1 and 2
  • Each panel measures 30 inches high by 96 inches wide
  • Premium locations available: home or visitors players' box, penalty box and by the goals

Illuminated Signs 

Lobby and Food Court

McKinney lobby signs.jpg


  • Communicate your key message on a 4-foot by 6-foot illuminated sign in the lobby
  • Grab the attention of spectators with a 3-foot by 4-foot animated motion display message





Arenas 1 and 2

  • Market your products or services on a 8-foot by 16-foot sign in Hockey Arenas 1 or  2

Whitby Toyota Arena 3

photo of Figure Skating rink

One of only a few Figure Skating specific rinks in Canada, this is a very sought after location for sponsors. 

  • Advertise your business with on a 8-foot by 16-foot sign in this unique facility


Zamboni at McKinney Centre

We can't let you drive the zamboni, but you can advertise on it. The zamboni can accommodate full wrap graphics.





In-Ice Logos

In-Ice Logos on and Ice Rink

Get noticed with your business logo at centre ice. In-ice logos are the most prestigious arena branding - always visible, always in the line of action and always offering a high level of viewer retention. The centre can accommodate a 30-foot logo at centre ice or a 15-foot logo in the neutral zones of the rinks. Some conditions apply.




Public Programs & Custom Sponsorships 

McKinney Centre includes a popular Youth Room. With professional staff, computers, games, programs and homework tables, youth aged 12 to 18 years have a safe, fun place to meet and socialize. Suitable sponsors can support this initiative in multiple ways including naming opportunities for special events, marketing materials distribution, signage and more. Contact us for full details.