Corporate Strategic Plan

The Town of Whitby's Corporate Strategic Plan 2019-2022 defines a clear and consistent focus for our community that will serve as a framework to help drive a progressive organizational culture, increase collaboration and guide decision-making across the organization.

Mission

Together we deliver services that make a difference in our community.

Vision

Inspiring excellence through a culture where everyone is valued and respected.

What we value

Our core values guide our actions and decisions and help align us to the vision. We have identified our core values through an acronym of WE (Whitby Employees) C.A.R.E.:

Collaborative – working together to achieve better outcomes
Accountable – being responsible for my actions and for living our values
Respectful – treating each other with mutual respect
Engaged – being an active participant to make this a great place to work

Strategic priorities

In order to fulfill our mission, vision and core values, the Corporate Strategic Plan identifies three key priorities with detailed objectives.

People

We will foster an inclusive environment where employees can experience job satisfaction and rewarding careers. Our objectives to achieve this priority include:

Recognize and celebrate successes
Create opportunity for employee growth and development
Empower staff
Attract and retain top talent
Become the organization that people want to join

Organization

We will be a high performing, innovative, effective and efficient organization. Our objectives to achieve this priority include:

Continually improve how we do things by fostering innovation and focusing on making our processes better

Leverage technology and information to modernize our business practices
Develop and utilize comprehensive business and financial planning processes
Align our organization structure to optimize decision-making and agility
Enhance our efforts at informing and engaging staff and community

Customer

We will provide a consistent, optimized and positive customer service experience. Our objectives to achieve this priority include:
Design service delivery around customer needs
Define clear service levels
Modernize and improve customer interaction tools
Provide consistent customer service training for all staff
Measure results in pursuit of ongoing improvements to the customer service experience (Note: Customer is defined as both external and internal)

Staff reports

View our staff reports that outline our process in developing the 2019-2022 Corporate Strategic Plan:

Staff Report – October 28, 2019
Staff Report – June 17, 2019
Staff Report – February 25, 2019
Staff Report – June 25, 2018
Staff Report – October 23, 2017

Related strategies and plans

This plan also serves as the framework to guide the development of the 2020-2022 Business Plan and other work plans, strategies, annual operating and capital budgets including:

Official Plan
Council Goals
Municipal Asset Management Plan
Development Charges
Corporate Information Technology Strategic Plan
Service Delivery Review