Why Whitby



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Located in the eastern Greater Toronto Area, and in the geographic centre of Durham Region, Whitby Ontario is an ideal location to start and grow your business.

The Whitby business community benefits from sophisticated transportation linkages via three 400-series highways and GO Transit, providing easy access to Downtown Toronto, western GTA and beyond. The Town's educated workforce and access to outstanding educational institutions provides a competitive advantage for businesses looking to attract and retain a talented labour force.

As one of the fastest growing communities in Canada, Whitby is committed to enhancing and developing its infrastructure, facilities and services to promote sustainable economic growth. Visit the Economic Development Office for a complete overview of services.

Whitby offers a superior quality of life with a variety of high quality health care, recreational facilities and sports programs. Housing is affordable with both rural and urban living options in safe neighbourhoods.

View our Why Whitby Infographic or learn more about the Whitby Advantage via the video below.


Excellent Access to Major Markets      

Located in the eastern GTA and in the heart of Durham Region, Whitby provides excellent access to over 13 million consumers within an hours drive, and an additional 135 million consumers within a day drive.

Businesses located in Whitby benefit from access to three 400-series highways (e.g. HWY 401, 412 and 407), full GO Train service along Lakeshore East and 45 minute access to Pearson International Airport.

Location to major markets


Educated and Growing Community      

Population Growth

Whitby and Durham Region are experiencing rapid population growth. Whitby’s current population is approximately 137,000, and is expected to increase to 193,000 by 2031. The population of Durham Region is expected to increase from 650,000 to close to 1 million by 2031. (Source: Durham Region – Official Plan Review 2019)

Population Growth by 2031

2031 Population Projections by Area

Brooklin   25,000 +/-
West Whitby  20,000 +/-
Port Whitby Marina   12,000 +/-

Post-Secondary Institutions

Whitby businesses also benefit from research projects, co-op student placements and talent recruitment by having direct access to three post-secondary institutions in Durham Region, and over 30 within an hours drive.

Skilled Labour Force

Whitby has a skilled and growing labour force which allows businesses to draw talent, diverse skill-sets and expertise. Whitby’s labour force is expected to grow from 80,000 in 2019 to close to 112,000 by 2031. Compared to other Ontario municipalities, Whitby’s labour force is significantly educated with 68% of Whitby’s working age population having College, University or Apprentice-level Education.

Whitby’s labour force has particular expertise in the areas of:

  • Business, management and public administration
  • Architecture, engineering and related fields
  • Health and related fields


Diverse and Supportive Business Community

Success Story – Video Series

geekspeak Commerce

“We’ve been here for 11-12 years, the Town is very excited about the opportunity that innovation can bring in terms of employment and improvement of quality of life” – Isaac Wanzama, Founder and Senior Strategist, geekspeak Commerce

Real Tech Inc.

“We export all over the globe. Our products are in 53 countries. We have a ready ability to ship our products anywhere they need to go from right here in Whitby” – Jodi Glover, CEO – Real Tech Inc.

Mitchell & Whale Insurance Broker

“Whitby really had a nice demographic for the team that we wanted to build. We felt we were able to hold this location as a draw for people who didn’t want to commute anymore” – Adam Mitchell – President, Mitchell & Whale Insurance Brokers

Key Sectors

Whitby’s key business sectors include:

  • Advanced Manufacturing
  • Clean Technology
  • Information and Communications Technology (ICT)
  • Professional and Technical Services
  • Logistics and Distribution

Top Employers and International Companies


Superior Quality of Life


Thriving Innovation Ecosystem

Whitby partners and collaborates with other support organizations in the innovation and technology field. The Region-wide innovation ecosystem allows entrepreneurs and innovators to have the necessary tools to develop and commercialize their technologies.

Key resources in the innovation ecosystem include:

1855 Whitby

A strategic initiative that began with the Town of Whitby and the CEO of 360insights, 1855 was created to fill a defined gap that existed in the innovation ecosystem in the Durham Region.

The vision is to provide support for established high-potential tech and innovation companies to accelerate growth and land within the community, expanding the Innovation District in Downtown Whitby,  ultimately becoming the growth arm for a robust Eastern Innovation Corridor from Pickering to Kingston.

Learn more about this exciting partnership

Spark Centre

Spark Centre is an industry-led, non-profit organization providing technology incubator services for new technology ventures. The Spark Centre provides innovators, technology-based businesses and researchers with incubator space, services and programs to help them develop a minimal viable product with a distinct competitive advantage.

Ontario Power Generation (OPG) X-Lab is an innovation accelerator, with the mandate to create minimum viable products that improve the overall reliability and safety of the OPG nuclear stations. With the motto of “Innovation Velocity”, OPG X-Lab drives a culture of innovation by adopting and nurturing local innovations to support the specific opportunities with the OPG nuclear operations.


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