McKinney Centre



McKinney Centre Exterior

McKinney Centre features two hockey rinks plus a unique Figure Skating arena.
It's the home of year round precision skating and figure skating. The sunken ice surface of the figure skating arena offers a unique viewing experience as well as a premium sound system, and heated bleacher style seating for 300 people. The two tournament-sized hockey rinks measure 180 feet by 85 feet. Visit arenas for more information about McKinney's amenities. 

Advertising and sponsorship opportunities include rinkboards, illuminated signs, zamboni branding, in-ice logos, customized packages and more.

Visitor Profile

The McKinney Centre welcomes 1.7 Million visits annually and approximately 15,400 people each week. The majority of visitors are families with children aged 5 to 15 years. Forty-one percent of visitors are adults with above average household income and educational attainment, while 59% are youth.

Naming Rights Sponsorships

Arena Naming Rights Sponsorships

Arena naming rights is the most powerful facility advertising. Sponsors are provided unique advertising options only associated with this naming rights such as in-ice logos, full zamboni wraps and entrance door graphic wraps. Sponsorships also include additional rights and benefits solely given to naming rights sponsors. 


Youth Room Naming Rights

McKinney Youth Room fueled by Booster Juice

Illuminated Signs

Lobby and Food Court

Backlit Signage

  • Communicate your key message on a 4-foot by 6-foot illuminated sign in the lobby
  • Grab the attention of spectators with a 3-foot by 4-foot animated motion display message

Arenas 1 and 2

  • Market your products or services on a 8-foot by 16-foot sign in Hockey Arenas 1 or  2

Whitby Toyota Arena 3

McKinney Arena 3

One of only a few Figure Skating specific rinks in Canada, this is a very sought after location for sponsors. 

  • Advertise your business with on a 8-foot by 16-foot sign in this unique facility

Rinkboard Ads

McKinney Arena 1

Rinkboards are ice-level panels that are always in sight and right in the line of action.

  • Rinkboards are available in hockey arenas 1 and 2
  • Each panel measures 30 inches high by 96 inches wide
  • Premium locations available: home or visitors players' box, penalty box and by the goals

Digital Ads on Lobby TV

Display a 30 second ad on our HDTV in the main lobby. Use the ad space to air your promotional video or a static image. Cut down on print production costs while still displaying your message to a high volume of traffic. 

Public Skate Sponsorships

The Town offers companies the opportunity to sponsor a Public Skate or Swim open to the general public. View our most up-to-date Public Skate Schedule and Public Swim Schedule and contact us to book your date! 

All sponsorships include the following rights and benefits;  

  • Added to the Town’s online calendar of events
  • Digital ad promoting scheduled date, displayed on main lobby TV
  • Mention of free event on Town’s Social media outlets tagging sponsor
  • Text mention in the ‘upcoming events’ section on Town Page in Whitby This Week
  • All sponsorships include lifeguards, skate patrol and required insurance. 

Please note: All parties looking to book a skate and/or swim open to the general public must book this as a sponsorship. Private bookings are also available by emailing but require a guest list and cannot be advertised to the general public. 

Contact Us

Contact Us