McKinney Centre



McKinney Centre Exterior

McKinney Centre features two hockey rinks plus a unique Figure Skating arena.
It's the home of year round precision skating and figure skating. The sunken ice surface of the figure skating arena offers a unique viewing experience as well as a premium sound system, and heated bleacher style seating for 300 people. The two tournament-sized hockey rinks measure 180 feet by 85 feet. Visit arenas for more information about McKinney's amenities. 

Advertising and sponsorship opportunities include rinkboards, illuminated signs, zamboni branding, in-ice logos, customized packages and more.

Visitor Profile

The McKinney Centre welcomes 1.7 Million visits annually and approximately 15,400 people each week. The majority of visitors are families with children aged 5 to 15 years. Forty-one percent of visitors are adults with above average household income and educational attainment, while 59% are youth.

Naming Rights

Arena naming rights is the most powerful facility advertising. Sponsors are provided unique advertising options only associated with this naming rights such as in-ice logos, full zamboni wraps and entrance door graphic wraps. Sponsorships also include additional rights and benefits solely given to naming rights sponsors. 

Bollock's Arena 1

McKinney Arena 2 - Name this Arena!  

Toyota Arena 3


 McKinney Arena 1

Rinkboards are ice-level panels that are always in sight and right in the line of action.

  • Rinkboards are available in hockey arenas 1 and 2
  • Each panel measures 30 inches high by 96 inches wide
  • Premium locations available: home or visitors players' box, penalty box and by the goals

Illuminated Signs

Lobby and Food Court

Backlit Signage

  • Communicate your key message on a 4-foot by 6-foot illuminated sign in the lobby
  • Grab the attention of spectators with a 3-foot by 4-foot animated motion display message

Arenas 1 and 2

  • Market your products or services on a 8-foot by 16-foot sign in Hockey Arenas 1 or  2

Whitby Toyota Arena 3

McKinney Arena 3

One of only a few Figure Skating specific rinks in Canada, this is a very sought after location for sponsors. 

  • Advertise your business with on a 8-foot by 16-foot sign in this unique facility

Digital Ad on Lobby TV

Display a 30 second ad on our HDTV in the main lobby. Use the ad space to air your promotional video or a static image. Cut down on print production costs while still displaying your message to a high volume of traffic. 


We can't let you drive the zamboni, but you can advertise on it. The zamboni can accommodate full wrap graphics.


In-Ice Logos

Get noticed with your business logo at centre ice. In-ice logos are the most prestigious arena branding - always visible, always in the line of action and always offering a high level of viewer retention. The centre can accommodate a 30-foot logo at centre ice or a 15-foot logo in the neutral zones of the rinks. Some conditions apply.

Public Programs & Custom Sponsorships

McKinney Centre includes a popular Youth Room. With professional staff, computers, games, programs and homework tables, youth aged 12 to 18 years have a safe, fun place to meet and socialize. Suitable sponsors can support this initiative in multiple ways including naming opportunities for special events, marketing materials distribution, signage and more. Contact us for full details.