Downtown Revitalization

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Revitalizing Whitby’s two historic Downtowns is a key priority for the Whitby Economic Development team. Staff work closely with businesses, business associations, residents and other stakeholders in the community to ensure our downtowns remain vibrant and the heart of our community, while preserving and advancing the heritage and cultural resources in a sustainable manner.


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CIP Incentives

Downtown Whitby

The Downtown Whitby Community Improvement Plan (CIP) was adopted by Council on June 25, 2018.

  • The CIP provides a “toolbox” of incentive programs aimed to help transform the Downtown into a dynamic, social, and cultural district by investing in the construction of new residential units and the rehabilitation of commercial and office buildings in Whitby’s historic core.
  • The Downtown Whitby Community Improvement Project Area is centered at the intersection of Brock and Dundas Streets with varying incentives targeted to the Historic Downtown Whitby Priority Area.
  • The Downtown Whitby CIP By-law provides additional information including definitions related to the Development Charge program.

Development Grants

Development Charge (DC) Exemption

  • This program provides full or partial exemption from a portion of the Town’s Development Charges for eligible developments within the Community Improvement Project Area (CIPA).
 
High Density Residential and Residential Mixed Use

Funds no longer available for this program.

  • 75% DC exemption for high density residential developments and residential component of mixed use developments within the Historic Downtown Whitby Priority Area.
  • 50% DC exemption for high density residential developments and residential component of mixed use developments outside of the Historic Downtown Whitby Priority Area. 
Retail Commercial and Office Expansion 
  • 100% DC exemption for existing retail commercial, and office buildings enlarged by up to 50% of existing Gross Floor Area up to a maximum of 929 m2 (10,000 sf) within the Historic Downtown Whitby Priority Area.

  • 100% DC exemption for existing retail commercial and office buildings enlarged by up to 50% of existing Gross Floor Area up to a maximum of 464 m(5,000 sf) outside of the Historic Downtown Whitby Priority Area.
New Office Development 
  • 75% DC exemption for new office development that exceeds 90 m2 (968 sf) in the Historic Downtown Whitby Priority Area.

  • 50% DC exemption for new office development that exceeds 90 m2 (968 sf) outside of the Historic Downtown Whitby Priority Area.

Cash in Lieu of Parking 

Funds no longer available for this program.

 

The CIP offers a discounted rate on the standard cash-in-lieu of parking.

  • 50% discount on existing cash-in-lieu of parking rate for non-residential development in the Community Improvement Project Area.
  • Discounted rate of $3,750 (plus tax) per surface parking space.
  • Does not apply for accessible parking spaces.

Tax Increment Equivalent Grant (TIEG)

  • In the event that property improvement results in an increase of the property’s assessed value, the TIEG program provides a rebate equal to a portion of the increase in municipal taxes of non-residential development. 
  • 45% rebate on the municipal tax increment on a declining basis over a five year period within the Historic Downtown Whitby Priority Area for eligible non-residential (commercial and office) development and redevelopment.
 

Development Grants Application Form

Development Grants Application Form

Maintenance and Improvements

Façade Improvement Grant

The Façade Improvement Grant provides property owners and tenants of commercial or institutional zoned buildings with financial assistance to enhance and improve the aesthetic quality of their buildings and property.

  • 50% rebate of the costs of external improvements in the Historic Downtown Whitby Priority Area, up to $10,000.
  • 50% rebate of the costs of external improvements outside of the Historic Downtown Whitby Priority Area, up to $7,500.
  • 50% rebate of the costs of external improvements of designated heritage properties outside of the Historic Downtown Whitby Priority Area, up to $10,000.

Sign Grant

This Sign Grant Program provides financial assistance for owners and tenants of commercial or institutional zoned buildings to partially offset the cost of maintenance, restoration, and improvement of signage and associated lighting.

  • 50% rebate of the cost of signage and associated lighting within the Community Improvement Project Area, up to $2,000.

Interior Heritage Building Grant

The Interior Heritage Building Grant provides owners and tenants of listed or designated heritage buildings a financial incentive to partially offset the costs of eligible interior building improvements.

  • 50% rebate of the costs of internal improvements of listed and designated heritage buildings within the Historic Downtown Whitby Priority Area, up to $10,000.
  • 50% rebate of the costs of internal improvement of designated heritage buildings outside of the Historic Downtown Whitby Priority Area, up to $10,000.

Design Grant 

The Design Grant provides additional funding to assist with professional fees associated with the Façade Improvement, Sign and Interior Heritage Building Grant programs.

  • 50% rebate of the costs for professional design fees up to $2,000 within the Community Improvement Project Area.

Maintenance and Improvement Grants Application Form 

Maintenance and Improvement Grants Information Sheet

Maintenance and Improvement Grants Application Form


Downtown Brooklin

The Town of Whitby established the Facade Grant Program in 2005 to encourage commercial building owners and business owners in Downtown Brooklin to restore and beautify their properties. The Downtown Brooklin Community Improvement Project Area is centred along Baldwin Street and applies to commercially zoned properties.

Façade Improvement Grant

The Façade Improvement Grant provides property owners and tenants of commercially zoned buildings with financial assistance to enhance and improve the aesthetic quality of their buildings and property.

  • 50% rebate of the costs of external improvements in the Brooklin Community Improvement Project Area, up to $5,000.
  • Grants can apply to external improvements such as painting, brick restoration, signage, lighting, permanent hard landscaping amongst other items.

Design Assistance Grant

The Design Assistance Grant provides additional funding to assist with professional fees associated with the Façade Improvement Grant program including design fees related to signage.

  • 50% rebate of the costs for professional design fees up to $1,500 within the Brooklin Community Improvement Project Area. 

Downtown Brooklin Façade Grant Application Form

Downtown Brooklin CIP Information Sheet 

Downtown Brooklin CIP Application Form


4 Step Application Process

Step 1 Pre-application consultation - schedule a meeting with Town staff to review any preliminary plans.
Step 2 Application Submission - submit completed application form and required supporting materials such as detailed work plans, cost estimates and applicable reports. Upon review and, if approved, a letter and/or agreement will be provided and work on the project may begin.
Step 3

Perform work - obtain all applicable permits from the Town during your project. All costs are to be paid by the applicant during this process.

Step 4 Payment – submit final paid invoices and supporting documentation to be provided by the applicant. Once all program requirements have been met, payment of the approved grant in accordance with the general and specific program eligibility requirements will be issued.

 


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Downtown Whitby Action Plan

Inspire Change - Let's make Downtown Whitby a destination together

pl-img_downtownactionplanvisioning.png

The Town of Whitby Council is committed to downtown revitalization as emphasized through their Council Goals. In 2016, the Town invited stakeholders and residents to share their input and ideas to create a vision for Downtown Whitby. The Downtown Whitby Action Plan was born and offers a clear set of downtown revitalization objectives and action items to support downtown initiatives. Through this holistic approach, the Downtown Whitby Action Plan is intended to help strengthen, promote, incentivize and engage stakeholders and the community in downtown renewal initiatives.
In order to monitor the success of the Action Plan, a bi-annual update is undertaken to highlight action items in progress or that have been completed. In addition, an annual Benchmarking Report is included each fall which provides a snapshot of various data indicators (i.e. building permit applications, pedestrian counts, etc). View The Final Downtown Whitby Action Plan and bi-annual updates:

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Streetside Patio

The Town has partnered with the Downtown Whitby Business Improvement Area (BIA) to create a public streetside patio in the heart of Downtown Whitby. Located in front of Brock St. Espresso, Lashes By Design and Le Chic Boutique on Brock St S (125 to 131 Brock St S), the patio implements the Downtown Whitby Action Plan aimed at creating a more walkable, vibrant and active downtown.

The patio temporarily repurposes two on-street parking spots to create an open-air outdoor seating space along with two accessible picnic tables and four Adirondack Chairs generously donated by the Downtown Whitby BIA. The project also includes a dedicated walkway to ensure there is a continued pedestrian pathway on Brock Street along with a bike rack. 
The patio will be open all summer long and will remain open until late fall, weather permitting.

Streetside Patio Photo

The Town of Whitby continues to look for participants who are interested to build a streetside patio in Downtown Whitby for the summer season. Please refer to the Town’s guidelines for consideration as part of the program requirements..

Contact us for more information:
downtowns@whitby.ca 
905.444.3164.

Location:

125 to 131 Brock Street South, Whitby, ON, L1N 4H2

Extending or Establishing an Outdoor Patio 

Businesses interested in extending or establishing an outdoor patio on private or public property are encouraged to review the Town's Internal Approval Process. This four step process will provide applicants information on gathering submission details and requirements and internal review and approval. 

Outdoor Patios Approval Process - Public Property

Outdoors Patios Approval Process - Private Property

Outdoor Patios - Portable Heating Appliances - Private Property


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Contact Us

Strategic Initiatives Division
905.444.3164
downtowns@whitby.ca