Corporate Projects and Initiatives



The Town of Whitby is committed to making our community even better. While there are a number of strategies and plans in place, a selection of corporate initiatives will be featured here to keep residents and business owners up to date.

Featured Projects

Active Transportation Plan


The Town is undertaking an Active Transportation Plan (ATP) Study to develop a comprehensive forward-looking plan that contributes to increase Active Transportation opportunities.

Group biking on trail

Project Start: March 2017

Key Dates:

  • Community Open House 1 – May 2017 - Completed
  • Draft Active Transportation Plan – November 2017 - Completed
  • Community Open House 2 – November 2017 - Completed
  • Final report to council in Spring 2018

Anticipated Completion: Spring 2018

More Information

Learn more about the Active Transportation Study PlanActive Transportation in Whitby and view Committee and Council agendas, minutes and reports.

Corporate Rebrand Project


The corporate rebrand is a multi-year project that consists of three phases: research and brand assessment, development, and implementation. Completion of the project will result in a new logo, supporting colours, typography and messaging for the Town of Whitby. A new brand architecture and standards will also be developed to ensure a consistent, united brand is delivered going forward.

Corporate Rebrand Core Attributes

Project Start: September 2017

Key Dates:

Anticipated Completion: 2018

More Information

Learn more about the Corporate Rebrand in Whitby and view Committee and Council agendas, minutes and reports.

Downtown Revitalization


The Downtown Revitalization project is focused on the overall improvement of Downtown Whitby and Downtown Brooklin. Plans and projects aimed at revitalizing Whitby’s downtowns include but are not limited to:

Aerial View of Downtown Whitby

Key Dates

This is an on-going project with many individual supporting initiatives. See specific project/plan links above for more details.

More Information

The Town’s Sustainability, Heritage, Downtowns and Community Development Division is responsible for the Downtown Revitalization project and its related initiatives, to learn more visit their webpage and view Committee and Council agendas, minutes and reports.

Parking Study


The Town is reviewing the current and future parking needs in Whitby and Brooklin. The Parking Master Plan Study will identify recommendations to create effective and sustainable parking. Results of the study will be used to create a Parking Master Plan that is focused on creating an efficient and sustainable parking systems over the short, medium and long-term.

The Parking Master Plan will also take into consideration the need for and impact of a residential parking permit system.

Parking Study Graphic

Project Start: August 2017

Key Dates:

  • Parking Study launch – August 2017 - Completed
  • Community Engagement and online survey – December 2017 to March 2018 - Completed

Anticipated Completion: end of 2018

More Information

Learn more about the Parking Study and view Committee and Council agendas, minutes and reports.