Corporate Rebrand Project

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Project Overview

The Town's brand is more than a logo. Our brand communicates the look and message of our community. This includes the logo, crest, seal, colours, images and supporting messaging. A corporate brand can have a positive impact on our ability to reach the community and beyond.

Creating an effective corporate brand will:

  • Help Whitby distinguish itself from other municipalities
  • Achieve a more professional and modern corporate image
  • Establish standards and consistency for the corporate image
  • Develop a corporate image that staff, Council, and the community believe in

Rebranding consists of three key phases:

  • Phase One: Research and Brand Assessment (fall 2017) - completed
  • Phase Two: Development (2018)
  • Phase Three: Implementation (2018 and beyond)

Project Updates

More than one third of residents were engaged as part of Phase One through an online survey, community open house, social media and at pop-up tents held at Town events. 

Based on this research, the final report presented seven core brand attributes: growth and innovation, community, heritage, active spaces, sincere, welcoming and vibrant. The Town will leverage the core attributes to support the creation of a new brand.

Whitby's Core Brand Attributes

The next two phases of the project - design and implementation - will launch in 2018.


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Stay up to Date - Register With us to Follow This Project

If you would like to stay informed on our corporate rebrand project, email brand@whitby.ca to be added to the Interested Parties List.


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Questions?

If you have any further questions, please contact the Corporate Communications Division at brand@whitby.ca or 905.430.4300 x7412.