Iroquois Park Sports Centre

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Lacross Game

Situated on 50 acres of parkland, the Iroquois Park Sports Centre (IPSC) is Canada's largest municipally owned and operated recreation facility.   Inside, there are six (6) arenas, including a large stadium arena, two pools, a fully licensed restaurant and food court area, banquet and meeting rooms, a pro shop and elite athletic training facilities.  Outside, there are 6 illuminated tennis courts, 3 illuminated tournament quality baseball diamonds, another two unlit ball diamonds and a fully lit tournament quality soccer pitch.  The 250,000 square foot sports and entertainment facility was voted in the Top 5 "Best Arenas in the GTA" by Toronto Star.  Advertisers and sponsors will gain visibility to crowds of sports enthusiasts throughout the year. Visit arenas for more information about Iroquois Park Sports Centre's amenities.

Visitor Profile

Iroquois Park Sports Centre welcomes more than 2 million visitors annually - more than the Toronto Zoo, Royal Ontario Museum and the Art Gallery of Ontario.   The majority of visitors are families with children aged 5 to 15 years.  Average household income is 148% of national average; average educatational achievement is 116% of national average.   41% of visitors are adults while 59% are youth.

Rinkboards

One Hockey Player Following Another

Rinkboards are ice-level panels that are always in sight and right in the line of action.  They are available on all six IPSC rinks.  Each panel measures 30 inches high by 96 inches wide.  Two options are available: 

  • Sign Rotation:  Your sign is rotated to a new rink every two months to provide exposure in all six rinks during the year.
  • Premium Placement:  You choose the best location for your message -  home or visitor players' box, penalty box, by the goals or visible from the Lobby and Food Court through arena viewing windows.

Illuminated Signs

Illuminated signs 

Scotiabank Arena 1

Arena 1 can seat 2,500 people and is home to the Whitby Dunlops, Whitby Fury, Brooklin Redmen and Whitby Warriors. Arena 1 also hosts NHL alumni games, figure skating shows, tournament championships and other high profile events. Six 4-feet by 12-feet signs on the scoreboard wall offer exclusive, highly visible marketing opportunities. On the concourse level, 5-feet by 6-feet illuminated signs are closest to the spectators and visible throughout the arena.

Wendy's Arena 2

Wendy's illuminated sign

Three 8-feet by 16-feet illuminated signs are available and visible from the food court and lobby.

 

 

 

 

 

Owasco Arena 3

Volkswagen illuminated sign

One 8-foot by 16-foot illuminated sign on the scoreboard wall with an unobstructed view from the central lobby and food court is available, as well as three 4' by 18' illuminated signs visible from the lobby, food court, and Whitby Sports Hall of Fame corridor.

 

 

 

Maple Lodge Farms Arena 4

Maple Lodge Farms illuminated sign

Advertise on our premier, 8-foot by 16-foot illuminated sign, exclusive to the scoreboard wall for maximum visual impact. Three 4-feet by 16-feet illuminated signs visible from the lobby and grandstand are located on the players' box side of the rink.

 

 

 

Whitby Hydro SaveONenergy Arena 5 and Arena 6

All signs are visible through the glass walls of Train Like a Pro, the elite training facility in the Iroquois Mezzanine. One 8-foot by 16-foot illuminated sign is available in each rink by the scoreboards and clocks. Additional 4-feet by 12-feet illuminated signs are located above the players' boxes.

Zamboni

Swish Zamboni

Nothing grabs attention on the ice like the zamboni - an optimal location for your marketing message and advertising. The zamboni can accommodate full wrap graphics although some conditions do apply.

 

 

 

 

In-Ice Logos

In-Ice Logos

In-ice logos are the most prestigious arena branding - always visible, always in the line of action and always offering a high level of viewer retention. Logo placements include centre ice and the neutral zones of all six rinks. Some conditions apply.

 

 

 

Lobby and Food Court

Approximately 93% of the Centre's over 2 million visitors pass through the lobby and food court.  Choose from three different vehicles to reach this audience.

 

signs in Iroquois Park lobby

4-foot by 6-foot illuminated sign framing the food court's viewing windows

 

Motion Display illuminated sign

 

 

 

4-foot by 3-foot motion display sign viewable to Iroquois Park's 2.1 million visitors

 

 

 

Digital TV System.  Three strategically placed 42" HD screens offers an affordable and effective way to place your TV commercial in front our visitors. The display's eye-catching animation demands attention.

Public Programs & Custom Sponsorships 

Full or partial sponsorship of sport leagues, camps and public programs are available. Corporate identification, publication involvement and other sponsor options are identified with each program. We work closely with corporate partners to assemble a custom package of signage and benefits. Sponsorship opportunities include:

  • Iroquois Park Men's Hockey League
  • Multi-Sport Summer Camp
  • Adult Shinny
  • Senior Shinny
  • Ticket Ice
  • Public Skate
  • Parent & Tot Skate
  • Lunchtime Skate
  • Senior Skate
  • Public Swim
  • Parent & Tot Swim

Visit recreational programs for more information on each program.

Custom sponsorship packages may include distribution of your corporate brochure through the lobby kiosk; use of banquet rooms for sales meetings, staff training and product launches; or access to the arena during prime ice time for a company sponsored family skate or hockey game.

Contact

Town of Whitby, Advertising & Sponsorship Opportunities

905.668.7765